SEO Packages – How To Get More Business Out Of Google
Search engine optimization these days isn’t just about ranking. Not good SEO, that is. It also involves increasing the amount of traffic to your website and also enticing visitors to engage more with your website and your business ultimately, and in precisely the way you’d like them to.
Therefore, when one of our clients says they would like to rank for “cheap flights” or “car rental,” we know it’s just the beginning of the conversation. The competition is fierce for these searches, especially for the top spots. And there is better qualified traffic. Your customers use all kinds of different key phrases when conducing their searches. The key is not to bring in the most traffic. What is critical is to identify what keyword searches bring the most revenue to your business. You may be better off targeting more specific phrases, or optimizing your content better so that you can convert a higher percentage of the traffic you are getting already.
When it comes to SEO, there is no such thing as one-size-fits-all solution or approach. When we sit down to discuss things with you, we will recommend an affordable approach that still provides your business with the boost you are looking for. Check out our following SEO packages in the meantime. We are very experienced and have done SEO for a long time, so one of our packages is sure to meet your needs.
What Our Search Engine Optimization Packages Offer You
You will be provided with a comprehensive schedule. It will clearly communicate what we are planning to do on your campaigns. It will cover planned activities and goals and also detail clear time frames, deliverables and priorities.
For any SEO campaign, one of the more important steps that needs to taken is selecting which keyword phrases you want your website to rank for. For example, if you are a plumber and you happened to rank No. 1 for “plumbing” in Albuquerque you would get lot of traffic. However, how many of the visitors actually will want to hire a plumber? Some people might just want to have a better understanding of what plumbing is. Others may be searching for information so that they can do their plumbing on their own. It would probably be a better idea to rank for “plumber” or maybe a completely different keyword phrase.
We here at Creative Marketing Strategies, Inc. consider commercial intent, competitiveness and estimated search volume of your most relevant keywords. We then estimate revenue potential and traffic for those keywords using our very own proprietary Phrase Potential Calculator, based on current values and average conversion rates. Once we are certain the most profitable keywords have been selected, we create a targeting strategy that will result in searchers ending up on your website after they type your target key phrases into the search engines.
You may think the technical SEO for your website is covered by your web developer. However, this usually is not the case. Although a majority of developers will be familiar with search engine optimization basics, they usually are happy to receive some guidance. After all, SEO goes beyond being a technical field and developers are busy enough trying to keep up with ever changing browser technologies and programming languages.
We offer comprehensive technical SEO guidance. We can work with your developer as well to make sure your website operates at its maximum performance. No problem if you don’t happen to have a developer. We have experts who are available to perform the necessary updates to ensure your website is in perfect shape for SEO.
When determining search results, the search engines do take many different factors into account. However, the amount of quality links pointing to your website still is the most important factor (at least the most important factor you can control or influence). Therefore, any SEO campaign needs to have strategic linking building as one of its essential parts in order to be successful. We will first examine your existing links and conduct a risk assessment on them to make sure that are not in violation of the best practice guidelines of Google, which can result in penalties. Next we benchmark the current performance of your website. This will allow you to know precisely how our work has impacted your website and business. We then work on making the quality of your content so high that individuals will want to share it with colleagues and friends and even blog about it. Google wants to see natural linking that is done at the discretion of other webmasters and publishers. So that is what we provide you with as a customer of Creative Marketing Strategies, Inc. No gray hat or black hat SEO, no article spinning, no content farms, no link farms. We provide only search engine optimization that is quality-driven and builds your profits, engagement, traffic and rankings steadily and maintain them over the long term. This means you don’t need to worry each time the ranking algorithms of Google are updated.
SEO is not a ‘set and forget’ or one-off activity. To reach your goals, it can take several months. Frequently it will mean making adjustments. Even after your goals have been achieved, there will still be more work to be done. You don’t want to revert back to the place you started from. No matter which SEO package you select, comprehensive ongoing care is included. We monitor your search environment and progress very closely to make sure everything is proceeding according to our plan. Our ongoing care includes team training, detailed monthly reporting, risk monitoring and assessment, ongoing link building and SEO-friendly marketing. Every once in a while there will be a change in Google’s search algorithm, or we might discover something new regarding your market. These changes are not inconveniences. They are opportunities. We will quickly recognize them and act immediately, while your competitors likely won’t.
We will provide you with the information you need to know exactly what is occurring on your website, and how your business is benefiting from this. Our reporting and visualization service identifies where your traffic comes from by providing a breakdown of your organic search traffic, identifies your best landing pages and also provides relevant statistics for your social media activity and campaigns. We also provide you with information on which of your pages are ranking, changes in rankings, performance of your Google Places listings, how you stack up versus your competitors and any important trends in the search results that need to be addressed. We can, of course, cross-reference all the data versus your budget and our SEO activities. That way you will know exactly how your investment is paying off and what is working.
When SEO is done properly, it is an integral piece of a company’s overall digital marketing strategy. SEO has certainly evolved over the years. We have as well. Obviously, ranking and link building will always be important. However, they are no longer the be all and end all that they used to be. The way we think about these factors is as critical pieces within a holistic, broader service that has one goal: to maximize profits for your business. Today, SEO is involved in just about every marketing component, including advertising, content strategy, conversion, public relations and design. With every package from Creative Marketing Strategies, Inc. you will be provided with professional services from individuals who will spend time making sure they understand your services and products. They will constantly be looking for new ways to help improve your company’s bottom line, even when it extends beyond search engine optimization. We are one of your company’s strategic partners. We can work with multiple departments or a dedicated marketing contact to synchronize and coordinate all of your marketing efforts and work to ensure that the same goals are being worked towards by everyone.
Q: What are the limits on the number of phrases my business can target?
A: We don’t place any limits on how many phrases you are able to target. We understand that your target customers search for many different phrases. However, we will recommend a group of targets that we feel will provide you with the best return after we take into consideration how competitive the phrases are, search volume and your budget.
Q: What is your company better than all the other SEO companies that are out there?
A: We are a no contract, no pressure company. We will meet in person with you to discuss your SEO needs. Other SEO companies use templates to work off of and engage in tons of activities that just waste time and don’t effect rankings. We know how to discover and target areas that really will make a difference in terms of your traffic and rankings much faster than any other company can. We also know that “seeing is believing.” We look forward to delivering great results to your company.
Q: How is your monthly price determined?
A: When it comes to search engine optimization, there is no such thing as one size fits all. Each business is unique, so every campaign is going to vary. The packages we offer are not based on a certain list filled with fixed priced items. We base our fees on time. It’s simple, The more you invest, the more of our time you get.
Q: Do you charge setup fees?
Q: Do you require a service contract?
Q: How long will it be before you can get started?
A: The first thing we do is come up with a strategy. This involves analyzing your business, conducting a technical audit of your company’s website, competitor research and keyword research for determining the search queries that are the most profitable. We provide you with a document of the strategy, which outline what we plan to do for your campaign, including planned activities, goals, priorities, time frames and deliverables. Once you have approved the strategy and signed off, your SEO campaign will get started within one to two weeks.
Q: How long will it be before I start seeing results?
A: Each business is unique. High authority websites and niche business with very little competition will see results much faster than brand new websites, companies with lots of competitors or businesses with generic offers. We use data-driven, sophisticated tools to predict time frames and campaign outcomes. There are no guarantees, however we will detail what our expectations are in our strategy document.
Q: What will you do exactly?
A: Our work adheres to search guidelines, is safe and transparent. We only employ whitehat SEO tactics that are based on genuine human relationships, SEO-friendly website development and high quality content. Each SEO campaign that we run includes all of the standard services described above. Depending on your specific needs, we can include many more.