You no doubt heard the phrase “SEO Content” a few times before. However, you may not really know what this is. We have compiled 3 main questions about this, along with the answers to provide you with a better understanding.
- What is SEO Content?
- In the field of SEO, what kinds of content are there?
- What types of SEO content strategies are employed by us?
For beginners, we understand much of this information might be overwhelming. You may need additional clarification. So please don’t hesitate to give us a call so we can start working together and helping you with your business.
What is SEO Content?
Let’s break the term SEO content down first. SEO is short for search engine optimization. Websites go through this process to ensure their sites look good to search engines such as Yahoo, Bing and Google. When it comes to content, we are referring to the information that the website provides and what is taken in by searchers on the web. SEO Content refers to content or information that is created to help drive traffic from the search engines to your website.
We will not be breaking down each single aspect that you should be knowledgeable about when it comes to optimizing your content. However, we are going to provide you with a brief overview of the subject:
In order to get traffic to your website, you need to figure out which keywords potential visitors use to search for the products or services that you are offering. Once you have discovered what they keywords are, you can incorporate them into the content on your website.
You may be asking, do these need to be specifically optimized as well? The answer is yes. It is critical to know where the keywords should be placed in your content to provide you with the best search engine exposure.
Your content also needs to be organized. This will be helpful and valuable to the visitors on your site who will be reading it in addition to making it easier for search engines who crawl your website. An important aspect of content creation is making sure it is readable.
One really good way to distribute your content across the Internet and get plenty of backlinks to your website is to use social media to promote your content.
There are keyword tools that you can use that can help with identifying certain topics that can be incorporated into your content. The graphic below shows several areas that you could potentially be missing out on.
Kinds Of SEO Content To Incorporate Into Your Website
It is also great to have informative articles on your site that offer you visitors valuable content. View them as magazine or news articles. If you offer valuable and informative content, visitors are much more likely to share it.
Visitors and search engines both love lists. They are to the point, concise and search engines can easily scan them.
These are really growing in popularity online. They are big graphics that contain lots of useful information such as charts and graphs. It is important for you to correctly optimize your infographics. Otherwise they could easily get passed up by the search engines without them taking a second look. The search engines can’t see what the graphic contains. However, by using the right tools, you can let the search engines know what they are all about.
An excellent way to keep your website up to date and fresh is to have a blog installed on the site. If you post great sharable information on a regular basis it will attract more readers and keep visitors interested and engaged on your site.
When developing content to go on your website, these are several approaches that you can take. Give us a call so that we inform you of everything we have to offer you when it comes to content creation.
SEO Content Strategy
Your content creation will all be for nothing if you don’t have a solid strategy in place. Wishing and hoping that you will rank in the search results will not work. Here are the four steps you need to take to refine your SEO content strategy.
Define what your goals are.
Do you want to sell more products to drive sales? Do you want to create an income stream using affiliate marketing? Are you trying to build a readership for your website or blog? It is important to know what type of website you have in order to stay focused and on track. Having a visitor show up on your website and not knowing how to help them or why they are there is the worst thing that can happen.
Always keep your end users in mind.
You need to know your audience. Dig into the analytics data from your site. Figure out how visitors landed on your website and see which ones converted into sales. If you are getting lots of traffic to your site but not a lot of sales, then your message isn’t reaching the right people and you are on the wrong path.
Keep the content on your website fresh.
Visitors and search engines love new things. They love it when you stay up with the trends, provide new offers and add new content to your site. These days, you can’t just build a website and then leave it. Make a schedule for posting new content to your website, whether it is a daily, weekly or monthly schedule. Having a blog is a really good way to do it.
Research, Research, Research
You need to know what visitors to your site are searching for and what they are doing at your website. These days, trends change very quickly. They only way you can succeed is to understand what your visitors are searching for. Check your analytics tools to discover what phrases and keywords visitors are using to help you follow the trends.
Your head is probably spinning at this point. There is so much that goes into SEO. So give us a call so we help you stop your head from spinning. We have a proven track record and years of experience to help you be successful online.