How Content Marketing Can Help Your Business
In today’s world, free social shares and tweets often receive more exposure than high priced traditional advertising. This environment makes content marketing a very powerful and effective way to create brand awareness. However, that doesn’t tell the entire story. Viral marketing is an elusive concept you might have heard of. Some of the benefits include:
- Positive brand image
- Increased user engagement
- Referral traffic
- Increased search engine ranking
- Increased scope and size of your sales funnel
- Increased search visibility
Just getting your website designed and put on the internet is merely the fist step towards your small business getting discovered online. In order to really maximize the value of your website to your business, you will need to create optimized content that is unique and tailored made for your specific audience. Our unique content marketing services all offer an introductory call where we outline markets, content goals and brand voice. Each month we deliver or load several pieces of search-optimized, unique content to your blog or website.
What follows is an outline of every step we take when it comes to researching and developing content to help businesses meet their goals.
In the first phase, we inspect your business. We then discuss with you the potential opportunities and relationships that are available to your business. We’ll review activities you are currently engaged in, look into things you may have considered already, and discuss things you may not have even thought about. After we have obtained a good understanding of your company’s capabilities and relationships, we can move to the research phase of the process.
The research stage can make the difference between great content being read and shared by multitudes of websites and people, and good content just sitting there on your website and not doing anything.
During this phase we will review;
- Themes and topics that are relevant for your business
- Influential people in your industry who share content
- The kinds of content that are being shared along with available resources for developing it
Our structured research approach enables us to identify hidden opportunities that might go unnoticed otherwise. This also ensures that the created content has a solid promotional strategy and suitable audience.
A successful content marketing campaign will include the following three elements:
- The right content
- Good content platform
- Newsletter or social media presence
Our role in this process is to help you with getting these elements to work together. If you don’t have a blog, we can help you develop one. Or we can also help to ensure that your blog will be read and shared by website visitors. Another thing we can help you with is developing your social media presence. We can provide guidance on what the best content is to share and best type of design to use for this purpose. We can also assist you with setting up a newsletter, generating a new list, or figuring out the best ways for you to communicate with your current list.
We can also assist you if you want to develop the content yourself. We can give you some guidelines and then you can do the rest. Another option is we can help support your content development by completing the sections that need help from a specialist. Finally, we can do all of the content creation for you. Which option you choose will depend on your budget and amount of support that you need.
A majority of businesses don’t really know how to ensure that their content is read and shared. A good start is to have excellent user engagement strategies and strong social channels. However, you will ultimately stumble without having a strategy for ensuring that your content is seen.
Creating amazing content isn’t enough. You have to make sure the people who care about your content the most actually see it.
A successful content marketing strategy can be used to locate and attract new prospective customers as well as to convert prospect into clients and repeat customers. An effective strategy will result in you enhancing your reputation and overall web presence, pre-sell interested prospects, provide social content that is sharable for engaging your audience and enhancing your search engine positions.
It’s always a good idea to launch a content marketing plan on the web. However, with every passing day that you sit on the sidelines, your competition is gaining an edge on you.
Take back the power and re-take control of your business. Customized content marketing can help you achieve incredible results for your business.